Companies in the Zero Calorie Jelly market are adopting various strategies to differentiate themselves, including mergers and acquisitions, partnerships, product launches, expansion, research and development, and localization. However, they face challenges such as margin pressure, compliance costs, commoditization, and supply chain risks. To overcome these challenges, companies are focusing on developing unique technologies, service models, and channel strengths, as well as offering customized products and cost advantages. Some of the key strategies employed by companies include: