```json
{
"content": [
{
"type": "paragraph",
"content": "The Standing Lifts ecosystem is organized into upstream, midstream, and downstream segments that transform raw inputs into vertical mobility solutions. Upstream, raw material and component suppliers deliver steel, aluminum, motors, and safety electronics. Midstream actors—OEMs, technology providers, and system integrators—assemble these inputs, embed control software, and certify units to building codes. Downstream, distributors, channel partners, and service providers deliver finished lifts, manage installations, and sustain performance for end users. Value emerges from engineering differentiation, regulatory compliance, and long‑term service, captured across manufacturing margins, integration fees, and maintenance contracts."
},
{
"type": "list",
"items": [
{ "text": "Raw material/component suppliers — provide steel, aluminum, motors, and safety electronics for lift assemblies.", "level": 1 },
{ "text": "OEMs/manufacturers — fabricate lift frames, integrate drives, and certify units to standards.", "level": 1 },
{ "text": "Technology providers — develop control algorithms, sensor suites, and user‑interface software.", "level": 1 },
{ "text": "System integrators/EPCs — customize configurations
