The Sports Footwear ecosystem is organized around a three‑tier value chain that transforms raw inputs into consumer‑ready products. Upstream activities encompass raw material and component suppliers that provide leather, synthetic textiles, rubber, foam, and specialized midsoles. Midstream actors—footwear OEMs and technology providers—assemble these inputs, apply design software, 3D‑printing, and performance testing to create finished shoes that meet brand specifications. Downstream, distributors, retail partners, and service providers deliver the products to end users, while after‑sales services support product longevity. Value is captured primarily at the brand and retail levels, where pricing, differentiation, and consumer engagement are realized. Digital design platforms and sustainability certifications increasingly influence midstream decisions, linking material sourcing to brand narratives.