Application-based Plasmalogen Memory Supplement market taxonomy separates Age-related Mild Cognitive Impairment (MCI), Alzheimer’s Disease (AD) adjuvant nutrition, Student & Professional cognitive enhancement, and Post-stroke recovery support. MCI remains the largest revenue contributor (see chart) because the 50+ demographic shows measurable episodic memory improvement in 12-week RCTs, translating into repeat purchase rates above 60 %. AD adjuvant nutrition is growing fastest, as caregivers add plasmalogen capsules to pharmacotherapy protocols, raising average supplement spend per patient by 18 %. Student/professional use, though smaller, fuels OTC channel expansion and justifies higher unit prices via nootropic positioning. Post-stroke recovery, currently niche, is subsidised in Japan and South Korea under long-term care insurance, creating a stable institutional demand that offsets consumer volatility elsewhere.