The Ovarian Reserve Testing industry trends in 2023-24 reveal a pivot toward at-home collection and AI-augmented interpretation. In March 2024, Kindbody acquired Genome Diagnostics to fold its AI-AMH algorithm into fertility clinics, cutting result turnaround to <24 h. Ro’s October 2023 partnership with DiaSorin bundled mail-order AMH kits with tele-nutrition consults, pushing direct-pay volumes up 38 % QoQ. Meanwhile, Thermo Fisher launched the Access AMH II assay (FDA 510(k) May 2023) that remains stable at room temp for 14 days, easing retail pharmacy distribution. Regulatory momentum followed: France’s HAS now reimburses AMH for oncofertility decisions, and draft FDA guidance (Dec 2023) flags AMH as a “reproductive-health biomarker,” setting proficiency standards for labs. Enterprise buyers are shifting from single-cycle AMH to multi-analyte panels (AMH + FSH + InhB) to improve IVF prediction; this bundled segment is forecast to outpace standalone AMH kits by 2.5× through 2026. Finally, a USD 22 m Series B for Fertilomat (Jan 2024) will scale its smartphone-based AMH colorimetry across Southeast Asia, underscoring regional expansion as the next growth lever.