Application-based Natural Fertility Supplements segmentation distinguishes three core demand clusters: Women, accounting for roughly 62 % of 2023 global sales, drive the market because female-factor infertility cases outnumber male counterparts and product innovation (myo-inositol, chasteberry, methyl-folate) is concentrated here; Men, representing ~28 %, is expanding fastest as evidence emerges that antioxidants (selenium, CoQ10) improve sperm motility, encouraging supplement brands to launch male-centric portfolios; Combined Couple Use, around 10 %, is the smallest yet highest-value niche, where premium dual-formula SKUs are prescribed in clinics to optimise both gametes simultaneously, yielding per-unit prices 30โ40 % above single-sex SKUs.