Common strategies employed by companies in this market include M&A, partnerships, product launches, expansion, R&D, and localization. Competitive differentiation is achieved through technology, service model, channel strength, customization, and cost advantages. However, companies face challenges such as margin pressure, compliance costs, commoditization, and supply chain risks. To stay competitive, companies are focusing on strategic initiatives such as regional expansion, innovation pipeline, and local manufacturing. Some companies are also exploring premium pricing, OEM tie-ups, and vertical integration to differentiate themselves and increase their market share.