End‑user segmentation identifies commercial growers, government agencies, academic institutions, and technology integrators as distinct categories. Commercial growers, encompassing large agribusinesses and cooperatives, generate the bulk of revenue—approximately 55%—through bulk sensor purchases for field‑wide monitoring. Government agencies, tasked with disease surveillance and environmental reporting, account for 20% of sales, often procuring sensors via public procurement channels. Academic institutions, focusing on experimental studies and curriculum development, represent 15% of the market, typically opting for high‑precision, low‑volume units. Technology integrators, including IoT platform providers and system integrators, comprise the final 10%, adding value through data aggregation and analytics services. This end‑user taxonomy clarifies revenue attribution and highlights where value‑added services may expand the overall market footprint.