Companies in the Keratin market employ various strategies to differentiate themselves, including mergers and acquisitions, partnerships, product launches, and research and development. Common strategies also involve expansion into new regions, localization of products, and investment in technology to improve manufacturing efficiency. However, companies face challenges such as margin pressure, compliance costs, and supply chain risks, which can impact their ability to compete effectively. Some companies focus on premium pricing, while others emphasize cost advantages or strong channel presence.