Companies in the hydrolysed collagen supplements market employ various strategies to differentiate themselves, including mergers and acquisitions, partnerships, product launches, expansion, research and development, and localization. However, they face challenges such as margin pressure, compliance costs, commoditization, and supply chain risks. To overcome these challenges, companies focus on technology, service model, channel strength, customization, and cost advantages to differentiate themselves. Common strategies include regional expansion, vertical integration, and innovation pipeline development.