The Green Juices ecosystem comprises a tightly coupled set of upstream, midstream, and downstream activities that collectively transform raw agricultural inputs into ready‑to‑drink products. Upstream participants source leafy vegetables, fruits, and functional additives, often through contract farming or commodity aggregators. Midstream actors include technology providers that supply cold‑press, high‑pressure processing, and pasteurisation equipment, as well as manufacturers that blend, bottle, and package the juice under food‑safety standards. Downstream channels distribute the finished product through retail chains, food‑service operators, and direct‑to‑consumer platforms, where end users purchase the beverage. Value is created by preserving nutrients, extending shelf life, and meeting consumer preferences for clean‑label ingredients, while capture occurs through brand positioning, pricing strategies, and logistics efficiencies.