Segmenting by type clarifies how material construction translates into price tiers and replacement cycles. Cotton-based Elastic tapes hold 51 % share because their porous weave balances cost with 140–160 % elongation, making them the default for both physio clinics and mass-market retailers. Synthetic (PU/Spandex) variants, at 29 %, command a 30–35 % price premium by offering 200 % stretch plus water resistance, aligning with extreme-sport adoption. Cohesive (Self-adherent) wraps, 12 % of units, eliminate skin adhesive and are favored in industrial first-aid kits where quick changes trump longevity. Adhesive Bandage rolls—essentially compression-enabled plasters—capture 5 %, restricted to low-pressure retention on joints. Finally, Zinc Oxide Rigid strapping, 3 %, is confined to high-stability athletic taping; its low elasticity and higher zinc cost limit volume but anchor professional-sports SKUs.