Types segmentation classifies Cholesterol‑Lowering Supplements into five product families: plant sterols/stanols, soluble dietary fiber (e.g., psyllium, beta‑glucan), omega‑3 fatty acids, red‑yeast rice extracts, and multi‑ingredient nutraceutical blends. Plant sterols/stanols dominate the type mix, contributing roughly 40 % of sales, driven by strong FDA health‑claim endorsements and high consumer awareness. Soluble fiber accounts for 25 % as its viscosity‑mediated mechanism lowers intestinal cholesterol absorption, a benefit reinforced by clinical meta‑analyses. Omega‑3 fatty acids, representing 20 % of the market, are valued for triglyceride reduction and modest LDL effects, especially in secondary‑prevention cohorts. Red‑yeast rice, with a 10 % share, offers monacolin K—a naturally occurring statin—yet faces regulatory constraints that limit its distribution. Multi‑ingredient blends, the smallest at 5 %, target convenience‑seeking users but often dilute efficacy claims. This typology clarifies how each subcategory underpins the aggregate market valuation.