Application-based market taxonomy splits demand into institutional and personal spheres. Institutional procurementโcovering hospitals, rehabilitation centres, and long-term-care facilitiesโrepresented 54 % of 2023 revenue. Purchasing here is driven by Safe Patient Handling mandates, bulk tenders, and capital budgets that prioritise IPX4-rated frames for infection control. Personal use, encompassing home and community settings, generates the balance (46 %) but outpaces institutions in value growth (7.1 % vs. 5.2 % CAGR). Within personal use, bariatric users above 300 kg increasingly specify lithium-ion batteries and seat widths > 71 cm, pushing average selling prices past USD 4,800. Conversely, institutional buyers negotiate framework contracts below USD 3,900 per unit, creating a 19 % price gap that shapes OEM discount strategies and after-sales service bundling.