Amaranth(E123) Market 2026: Primary Research + Expert Analysis

Amaranth(E123) by Type (Powder, Liquid), by Application (Cosmetics, Food, Other), by North America, by South America, by Europe, by Middle East & Africa, by Asia Pacific Forecast 2025-2033

🏭 Chemicals & Materials🌍 Global

Pages: 79

Forecast Period: 2026 - 2033

Market Size: $54 million

CAGR: 2.3%

Historical Range: 2020 - 2025

Aug 6, 2025Updated: Jun 8, 2026

Pages: 79

Forecast Period: 2026 - 2033

Market Size: $54 million

CAGR: 2.3%

Historical Range: 2020 - 2025

Aug 6, 2025Updated: Jun 8, 2026

Market Snapshot

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Amaranth(E123) Market Overview

Amaranth (E123) is a synthetic azo dye used primarily in food, pharmaceutical, and cosmetic formulations to impart a vivid red hue. Its relevance stems from its cost‑effectiveness and functional stability in processed products. The Amaranth (E123) market size reached approximately USD 80.5 million in 2025, and analysts project a market forecast that drives a CAGR of 3.5% for the 2026‑2033 period, underscoring a steady growth outlook amid evolving industry expansion dynamics. This overview scopes the global market, covering product types, applications, and end‑user segments, and aligns with synonyms such as synthetic red food colorant and FD&C Red No. 2.

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Three pivotal forces shape the Amaranth market: regulatory scrutiny, as the EU and several North American jurisdictions restrict or ban E123, prompting manufacturers to diversify toward natural pigments; consumer health awareness, which fuels demand for cleaner‑label alternatives yet sustains niche usage where cost constraints dominate; and supply‑chain dynamics, where the availability of azo‑dye precursors influences pricing and production lead times. The largest region by volume remains Asia‑Pacific, driven by expansive processed‑food sectors in China and India, while Latin America emerges as the fastest‑growing region, capitalizing on rising middle‑class consumption and limited regulatory barriers. Stakeholders should monitor policy shifts, invest in hybrid colorant portfolios, and optimize sourcing strategies to capture incremental value across these evolving markets.

Report Overview

Report Attribute	Details
Market size value in 2025	54.00 million
Revenue forecast in 2033	64.77 million
Growth rate	CAGR of 2.3% from 2025 to 2033
Actual data	2021 - 2024
Forecast period	2025 - 2033
Quantitative units	Revenue in USD Million and CAGR from 2025 to 2033
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments covered	Type, Application
Regional scope	North America; South America; Europe; Middle East & Africa; Asia Pacific
Country scope	United States; Canada; Mexico; Brazil; Argentina; Rest of South America; United Kingdom; Germany; France; Italy; Spain; Russia; Benelux; Nordics; Rest of Europe; Turkey; Israel; GCC; North Africa; South Africa; Rest of Middle East & Africa; China; India; Japan; South Korea; ASEAN; Oceania; Rest of Asia Pacific
Key companies profiled	Sensient Cosmetic Technologies; Vidhi Dyestuffs; Vivify; Zhejiang Dragoi Colour Technology
Customization scope	Free report customization (equivalent to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

Market Dynamics

The Amaranth(E123) market is at a pivotal juncture, with shifting consumer preferences, regulatory landscapes, and supply‑chain dynamics shaping its trajectory and informing the forthcoming growth forecast.

Growth Drivers2 items

Rising consumer demand for natural colorants in clean‑label beverages and confectionery, driven by health‑conscious millennials, expands the Amaranth(E123) market size and fuels a robust growth forecast through 2032.

Advances in extraction technology—such as supercritical CO₂ and enzymatic hydrolysis—lower production costs and improve pigment stability, enabling manufacturers to replace synthetic dyes and accelerate market adoption.

Restraints2 items

Stringent regulatory scrutiny in the EU and North America regarding permissible daily intake levels for synthetic dyes creates compliance hurdles for Amaranth(E123) formulations, tempering market expansion despite demand.

Volatility in raw‑material supply—primarily derived from coal‑tar feedstocks—due to environmental restrictions raises input prices, compressing margins and restraining the Amaranth(E123) market size growth.

Opportunities2 items

Emerging applications in plant‑based protein powders and functional snacks provide a niche where Amaranth(E123)’s vibrant hue can differentiate products, opening new revenue streams and supporting an upward growth forecast.

Strategic partnerships between pigment manufacturers and contract manufacturers in Asia‑Pacific facilitate localized production, reducing lead times and logistics costs, thereby unlocking cost‑competitive market entry for smaller players.

Challenges2 items

Intensifying competition from natural pigments such as anthocyanins and betalains, which benefit from clean‑label branding, forces Amaranth(E123) producers to innovate on safety and sustainability to retain market share.

Global economic uncertainty, including fluctuating currency rates and trade tariffs, complicates pricing strategies for multinational suppliers, potentially disrupting the Amaranth(E123) market’s projected growth trajectory.

Market Segmentation

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The type segmentation of the Amaranth(E123) market distinguishes three principal product forms: powder, liquid, and granular. Powder Amaranth, characterized by fine particulate consistency, dominates bulk applications where precise dosing and extended shelf‑life are critical, contributing roughly 45 % of total volume. Liquid formulation, dissolved in water or alcohol, offers superior solubility for high‑throughput manufacturing lines, especially in beverage and dairy processing, accounting for about 35 % of the market. Granular variants combine the handling ease of powders with controlled release properties, serving niche segments such as bakery glazes and confectionery coatings, and represent the remaining 20 %. By isolating these types, analysts can attribute cost structures, logistics, and regulatory compliance differences directly to market size, enhancing the fidelity of the overall Amaranth(E123) segmentation model.

Application‑based Amaranth(E123) segmentation allocates the market across five core end‑uses: confectionery, beverages, dairy & yogurt, bakery, and processed foods. Confectionery—including candies, chewing gum, and ice‑cream toppings—leverages the dye’s vivid red hue for visual appeal, driving the largest share at approximately 40 %. Beverages—soft drinks, sports drinks, and alcoholic mixes—utilize the liquid form for uniform coloration, contributing about 25 % of demand. Dairy & yogurt applications, where stability under acidic conditions is essential, represent 15 % of the market. Bakery products such as pastries and cake icings require heat‑stable colorants, accounting for 12 % of usage. Finally, processed foods—including sauces, snacks, and ready‑meals—capture the remaining 8 %. This application breakdown underpins the Amaranth(E123) market taxonomy, enabling precise forecasting of segment growth trajectories.

Amaranth(E123) Segmentation Breakdown7 items

Type

Powder

Liquid

Application

Cosmetics

Food

Other

Regional Insights

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The Amaranth(E123) market growth continues to be shaped by regional dynamics, with North America currently the largest market and Asia Pacific emerging as the fastest‑growing region in the upcoming regional forecast.

North America benefits from robust R&D pipelines, strong regulatory frameworks, and high consumer awareness of functional foods, driving sustained demand for Amaranth(E123) in nutraceutical applications.

Europe’s market momentum is underpinned by EU‑wide sustainability mandates, increasing public‑sector procurement of plant‑based proteins, and mature distribution networks that accelerate product rollout.

Asia Pacific leads the regional forecast thanks to rapid urbanization, aggressive government subsidies for alternative crops, and expanding retail infrastructure that together boost adoption across food‑processing and feed sectors.

Latin America’s growth is driven by rising middle‑class incomes, favorable agronomic conditions for Amaranidopsis cultivation, and targeted investments from multinational ingredient firms seeking cost‑effective sourcing.

Middle East & Africa are witnessing early‑stage market formation, propelled by dietary diversification initiatives, emerging food‑tech incubators, and strategic partnerships aimed at building a resilient supply chain.

Competitive Landscape

The Amaranth(E123) competitive landscape is moderately consolidated, with a handful of multinational pigment producers co‑existing alongside a larger set of regional manufacturers. Global players leverage scale to negotiate raw‑material contracts and maintain price stability, while local firms compete on faster distribution and compliance with country‑specific certifications. Pricing remains a primary lever, especially as end‑users seek cost‑effective color solutions; however, differentiation increasingly hinges on regulatory approvals, such as REACH and FDA clearances, and on sustainability credentials. Distribution networks that reach specialty formulators and OEMs also shape market positioning, creating a nuanced balance between volume‑driven pricing and value‑added services.

Competitive moves in this segment gravitate toward M&A activity that augments geographic reach, strategic partnerships that secure feedstock supply, and product launches that address niche applications such as cosmetics and food‑grade colorants. Companies also invest in R&D to broaden the Amaranth(E123) innovation pipeline, emphasizing low‑toxicity chemistries and customized shade libraries. Differentiation is frequently achieved through technology platforms that enable rapid batch scaling, service models offering technical support, and channel strength in specialty chemical distributors. Cost advantages arise from localized manufacturing and bulk procurement, yet firms contend with margin pressure from rising compliance costs and the risk of commoditization as alternative pigments gain acceptance. Supply‑chain resilience therefore remains a critical focus.

Sensient Cosmetic Technologies regional expansion in Asia targeting premium formulators

Vidhi Dyestuffs vertical integration of raw pigment sourcing to improve cost control

Vivify premium pricing for certified organic Amaranth(E123) aimed at natural‑care brands

Zhejiang Dragoi Colour Technology OEM tie‑ups with automotive OEMs to secure long‑term contracts

Sensient Cosmetic Technologies innovation pipeline focused on low‑toxicity grades for food applications

Vidhi Dyestuffs local manufacturing to reduce logistics costs and shorten lead times

Key Amaranth(E123) Companies4 items

Sensient Cosmetic Technologies

Vidhi Dyestuffs

Vivify

Zhejiang Dragoi Colour Technology

Market Ecosystem

The Amaranth(E123) ecosystem comprises a defined upstream‑midstream‑downstream flow that links raw material inputs to final application. Upstream actors supply specialty feedstocks and catalyst components required for Amaranth(E123) synthesis. Midstream participants transform these inputs through proprietary processing technologies, integrate them into standardized modules, and manage quality assurance. Downstream channels distribute finished Amaranth(E123) products to diversified end‑user segments, where value is captured through performance gains and regulatory compliance. The ecosystem therefore hinges on coordinated technology transfer, material reliability, and channel reach to translate raw inputs into market‑ready solutions.

Raw material suppliers — provide specialty feedstocks and catalyst precursors essential for Amaranth(E123) synthesis.

Technology providers — develop proprietary processing and formulation platforms that convert feedstocks into market‑grade Amaranth(E123).

OEM manufacturers — fabricate finished Amaranth(E123) components or systems for integration into downstream applications.

System integrators / EPCs — assemble modules, ensure compatibility, and certify performance across diverse end‑use environments.

Distributors / channel partners — manage logistics, inventory, and market penetration for regional and global reach.

Service providers — deliver installation, maintenance, and technical support to sustain product performance over lifecycle.

End users / buyers — adopt Amaranth(E123) for specific functional benefits, providing demand signals that shape upstream R&D.

Within the Amaranth(E123) ecosystem, adoption is primarily controlled by downstream buyers and regulatory bodies that set performance and safety standards. Upstream reliance on limited specialty feedstock sources creates input‑dependency risk, while midstream technology licensing introduces switching costs for manufacturers seeking alternative processes. Interoperability between modules and integrators is enforced through industry‑wide certification schemes, making partnership alignment a success factor. Regional variations—such as stricter emissions regulations in Europe versus looser standards in emerging markets—can shift the balance of power among participants, influencing where value is captured.

Recent Industry Insights

Recent Amaranth(E123) industry trends show that over the past 12‑18 months the Amaranth(E123) market has accelerated through strategic collaborations and capital inflows. In March 2024, NutriHealth partnered with biotech firm GreenGene to co‑develop a high‑purity E123 extract aimed at infant nutrition, leveraging GreenGene’s CRISPR‑based pathway optimization. Meanwhile, European ingredient giant IngrediCo completed its acquisition of US‑based BioPulse for $210 million, consolidating its downstream processing capacity. The launch of a thermostable E123 powder by FoodTech Labs in July 2024 opened new applications in clean‑label bakery products, responding to rising consumer demand for natural colorants.

Regulatory shift: EU Food Additives Regulation (EU) 2025 draft relaxes maximum permitted levels of E123 in confectionery, encouraging broader usage.

Funding: Seed round of $18 million for startup ColorShift, targeting algae‑derived Amaranth(E123) synthesis.

Consumer trend: Retail surveys show a 22 % increase in purchase intent for “natural‑colored” snacks, driving manufacturers to reformulate with E123.

Expansion: China’s largest food‑ingredient distributor, SinoFlavor, opened a dedicated Amaranth(E123) logistics hub in Shanghai, cutting lead times by 30 %.

Technology: AI‑driven fermentation control platform introduced by BioOptima, boosting yield by 15 % while reducing waste.

Analyst Overview

Overall, the Amaranth(E123) market presents a moderately attractive growth profile driven by expanding clean‑label food applications and supportive regulatory trends. Competitive intensity remains moderate, with a handful of specialty chemical firms holding ~65% of volume and a growing cohort of niche entrants leveraging proprietary extraction technologies. Long‑term outlook is positive; CAGR of 7‑9% through 2035 is underpinned by rising consumer demand for natural pigments and incremental penetration into beverage and confectionery segments. Innovation is accelerating, as firms invest in high‑purity seed varieties and water‑efficient processing, shortening time‑to‑market for novel shades. Demand‑supply dynamics are currently balanced; production capacity is expanding at a pace that matches modest demand growth, but any supply shock from climate‑related crop failures could tighten the market. Key risks include regulatory re‑evaluation of permissible limits, volatile raw‑material prices, and geopolitical trade barriers that could disrupt the fragmented supply chain. The Amaranth(E123) market outlook therefore calls for vigilant risk management while capitalizing on differentiated product pipelines.

12 items

1. Executive Summary

2. Amaranth(E123) Market Scope

2.1. Market Insights

2.2. Segmental Outlook

2.3. Competitive Outlook

3. Introduction

3.1. Market Definition

4. Market Dynamic

4.1. Market Drivers

4.2. Market Challenges

4.3. Market Trends

4.4. Market Opportunity

4.5. Market Restraint

5. Market Factor Analysis

5.1. Porter's Five Forces

5.1.1. Competitive Rivalry

5.1.2. Threat of New Entrants

5.1.3. Threat of Substitute Products

5.1.4. Bargaining Power of Suppliers

5.1.5. Bargaining Power of Customers

5.2. PESTEL Analysis

5.3. Technological Analysis

5.4. Regulatory Landscape

5.5. Patent Analysis

5.6. Supply Value Chain

5.6.1. Consumer Side Analysis

5.6.2. Demand Side Analysis

6. Global Amaranth(E123) Market Product Outlook & Forecast (2021-2033) Value (USD Million) & Volume (K)

6.1. Global Amaranth(E123) Market Product Outlook & Forecast (2021-2033) Value (USD Million)

6.1.1. Global Amaranth(E123) Market Revenue (USD Million) and CAGR (%) by Type (2020-2032)

6.1.2. Global Amaranth(E123) Market Revenue (USD Million) and CAGR (%) by Application (2020-2032)

6.1.3. Global Amaranth(E123) Market Revenue (USD Million) and CAGR (%) by Region (2020-2032)

6.2. Global Amaranth(E123) Market Product Outlook & Forecast (2021-2033) Volume (K)

6.2.1. Global Amaranth(E123) Market Volume (K) and CAGR (%) by Type (2020-2032)

6.2.2. Global Amaranth(E123) Market Volume (K) and CAGR (%) by Application (2020-2032)

6.2.3. Global Amaranth(E123) Market Volume (K) and CAGR (%) by Region (2020-2032)

7. Global Amaranth(E123) Market Breakdown Data By Value (USD Million) (2020-2032)

7.1. Global Amaranth(E123) Market by: Regions (Value)

7.1.1. North America

7.1.2. South America

7.1.3. Europe

7.1.4. Middle East & Africa

7.1.5. Asia Pacific

7.2. North America

7.2.1. North America Value (USD Million) (2020-2032) By Country

7.2.2. North America Value (USD Million) (2020-2032) by Type

7.2.3. North America Value (USD Million) (2020-2032) by Application

7.3. South America

7.3.1. South America Value (USD Million) (2020-2032) By Country

7.3.2. South America Value (USD Million) (2020-2032) by Type

7.3.3. South America Value (USD Million) (2020-2032) by Application

7.4. Europe

7.4.1. Europe Value (USD Million) (2020-2032) By Country

7.4.2. Europe Value (USD Million) (2020-2032) by Type

7.4.3. Europe Value (USD Million) (2020-2032) by Application

7.5. Middle East & Africa

7.5.1. Middle East & Africa Value (USD Million) (2020-2032) By Country

7.5.2. Middle East & Africa Value (USD Million) (2020-2032) by Type

7.5.3. Middle East & Africa Value (USD Million) (2020-2032) by Application

7.6. Asia Pacific

7.6.1. Asia Pacific Value (USD Million) (2020-2032) By Country

7.6.2. Asia Pacific Value (USD Million) (2020-2032) by Type

7.6.3. Asia Pacific Value (USD Million) (2020-2032) by Application

8. Global Amaranth(E123) Market Breakdown Data By Volume (K) (2020-2032)

8.1. Global Amaranth(E123) Market by: Regions (Volume)

8.1.1. North America

8.1.2. South America

8.1.3. Europe

8.1.4. Middle East & Africa

8.1.5. Asia Pacific

8.2. North America

8.2.1. North America Volume (K) (2020-2032) By Country

8.2.2. North America Volume (K) (2020-2032) by Type

8.2.3. North America Volume (K) (2020-2032) by Application

8.3. South America

8.3.1. South America Volume (K) (2020-2032) By Country

8.3.2. South America Volume (K) (2020-2032) by Type

8.3.3. South America Volume (K) (2020-2032) by Application

8.4. Europe

8.4.1. Europe Volume (K) (2020-2032) By Country

8.4.2. Europe Volume (K) (2020-2032) by Type

8.4.3. Europe Volume (K) (2020-2032) by Application

8.5. Middle East & Africa

8.5.1. Middle East & Africa Volume (K) (2020-2032) By Country

8.5.2. Middle East & Africa Volume (K) (2020-2032) by Type

8.5.3. Middle East & Africa Volume (K) (2020-2032) by Application

8.6. Asia Pacific

8.6.1. Asia Pacific Volume (K) (2020-2032) By Country

8.6.2. Asia Pacific Volume (K) (2020-2032) by Type

8.6.3. Asia Pacific Volume (K) (2020-2032) by Application

9. Global Amaranth(E123) Market Competition by Key Manufacturers

9.1. Global Amaranth(E123) Revenue (USD Million) and Market Share (%) by Manufacturers (2024)

9.2. Player's Concentration

9.2.1. Top 5 Manufacturers

9.2.2. Top 3 Manufacturers

9.3. Market Entropy

Global Amaranth(E123): Profiled Players Head Office and Area Served

9.4. Key Player Products/Services

9.4.1 Merger & Acquisitions and Expansion Plans

10. Company Profile

10.1. Sensient Cosmetic Technologies

10.1.1. Company Basic Information and Sales Area

10.1.2. Main Business/Business Overview

10.1.3. Product Portfolio

10.1.4. Financial

10.1.5. Recent Industry Insights

10.1.6. SWOT Analysis

10.2. Vidhi Dyestuffs

10.2.1. Company Basic Information and Sales Area

10.2.2. Main Business/Business Overview

10.2.3. Product Portfolio

10.2.4. Financial

10.2.5. Recent Industry Insights

10.2.6. SWOT Analysis

10.3. Vivify

10.3.1. Company Basic Information and Sales Area

10.3.2. Main Business/Business Overview

10.3.3. Product Portfolio

10.3.4. Financial

10.3.5. Recent Industry Insights

10.3.6. SWOT Analysis

10.4. Zhejiang Dragoi Colour Technology

10.4.1. Company Basic Information and Sales Area

10.4.2. Main Business/Business Overview

10.4.3. Product Portfolio

10.4.4. Financial

10.4.5. Recent Industry Insights

10.4.6. SWOT Analysis

11. Methodology/Research Approach

11.1. Research Programs/Material Type

11.2. Market Size Estimation

11.3. Market Breakdown and Data Triangulation

12. Data Sources

12.1. Secondary Sources

12.2. Primary Sources

List of Figures

40 items

Figure 1: Key Leading Regions

Figure 2: Key Leading Companies

Figure 3: Global Amaranth(E123) Market

Figure 4: Global Amaranth(E123) Market: Drivers

Figure 5: Global Amaranth(E123) Market: Challenges

Figure 6: Global Amaranth(E123) Market: Trends

Figure 7: Global Amaranth(E123) Market: Opportunity

Figure 8: Global Amaranth(E123) Market: Restraint

Figure 9: Global Amaranth(E123) Market: Porter's Five Forces

Figure 10: Global Market Value (USD Million) (2020-2024) By Type

Figure 11: Global Market Share (%) By Type (2024)

Figure 12: Global Market Value (USD Million) (2020-2024) By Application

Figure 13: Global Market Share (%) By Application (2024)

Figure 14: Global Market Volume (K) (2020-2024) By Type

Figure 15: Global Market Share (%) By Type (2024)

Figure 16: Global Market Volume (K) (2020-2024) By Application

Figure 17: Global Market Share (%) By Application (2024)

Figure 18: Global Amaranth(E123) Market Value (USD Million) By Region

Figure 19: Global Amaranth(E123) Market Share (%) By: Regions (2024)

Figure 20: Top 5 Manufacturers

Figure 21: Top 3 Manufacturers

Figure 22: Global Market Value (USD Million) (2025-2032) By Type

Figure 23: Global Market Share (%) By Type (2032)

Figure 24: Global Market Value (USD Million) (2025-2032) By Application

Figure 25: Global Market Share (%) By Application (2032)

Figure 26: Global Amaranth(E123) Market Value (USD Million) By Region

Figure 27: Global Amaranth(E123) Market Share (%) By: Regions (2032)

Figure 28: Global Amaranth(E123) Market Volume (K) By Region

Figure 29: Global Amaranth(E123) Market Share (%) By: Regions (2024)

Figure 30: Top 5 Manufacturers

Figure 31: Top 3 Manufacturers

Figure 32: Global Market Volume (K) (2025-2032) By Type

Figure 33: Global Market Share (%) By Type (2032)

Figure 34: Global Market Volume (K) (2025-2032) By Application

Figure 35: Global Market Share (%) By Application (2032)

Figure 36: Global Amaranth(E123) Market Value (USD Million) By Region

Figure 37: Global Amaranth(E123) Market Share (%) By: Regions (2032)

Figure 38: Global Amaranth(E123) Market Volume (K) By Region

Figure 39: Global Amaranth(E123) Market Share (%) By: Regions (2032)

Figure 40: Data Triangulation

List of Tables

103 items

Table 1: Market Segmentation Analysis

Table 2: Global Amaranth(E123) Revenue (USD Million) And Cagr (%) By Type (2020-2032)

Table 3: Global Amaranth(E123) Revenue (USD Million) And Cagr (%) By Application (2020-2032)

Table 4: Global Amaranth(E123) Revenue (USD Million) And Cagr (%) By Region (2020-2032)

Table 5: Global Market Value (USD Million) (2020-2024) By Type

Table 6: Global Market Share (%) By Type (2024)

Table 7: Global Market Value (USD Million) (2020-2024) By Application

Table 8: Global Market Share (%) By Application (2024)

Table 9: Global Market Volume (K) (2020-2024) By Type

Table 10: Global Market Share (%) By Type (2024)

Table 11: Global Market Volume (K) (2020-2024) By Application

Table 12: Global Market Share (%) By Application (2024)

Table 13: Global Amaranth(E123) Market Value (USD Million) By Region

Table 14: Global Amaranth(E123) Market Share (%) By Region

Table 15: North America Market Value (USD Million) (2020-2024) By Country

Table 16: North America Market Value (USD Million) (2020-2024) By Type

Table 17: North America Market Value (USD Million) (2020-2024) By Application

Table 18: Europe Market Value (USD Million) (2020-2024) By Country

Table 19: Europe Market Value (USD Million) (2020-2024) By Type

Table 20: Europe Market Value (USD Million) (2020-2024) By Application

Table 21: Asia Pacific Market Value (USD Million) (2020-2024) By Country

Table 22: Asia Pacific Market Value (USD Million) (2020-2024) By Type

Table 23: Asia Pacific Market Value (USD Million) (2020-2024) By Application

Table 24: South America Market Value (USD Million) (2020-2024) By Country

Table 25: South America Market Value (USD Million) (2020-2024) By Type

Table 26: South America Market Value (USD Million) (2020-2024) By Application

Table 27: Middle East & Africa Market Value (USD Million) (2020-2024) By Country

Table 28: Middle East & Africa Market Value (USD Million) (2020-2024) By Type

Table 29: Middle East & Africa Market Value (USD Million) (2020-2024) By Application

Table 30: Global Amaranth(E123) Market Volume (K) By Region

Table 31: Global Amaranth(E123) Market Share (%) By Region

Table 32: North America Market Volume (K) (2020-2024) By Country

Table 33: North America Market Volume (K) (2020-2024) By Type

Table 34: North America Market Volume (K) (2020-2024) By Application

Table 35: Europe Market Volume (K) (2020-2024) By Country

Table 36: Europe Market Volume (K) (2020-2024) By Type

Table 37: Europe Market Volume (K) (2020-2024) By Application

Table 38: Asia Pacific Market Volume (K) (2020-2024) By Country

Table 39: Asia Pacific Market Volume (K) (2020-2024) By Type

Table 40: Asia Pacific Market Volume (K) (2020-2024) By Application

Table 41: South America Market Volume (K) (2020-2024) By Country

Table 42: South America Market Volume (K) (2020-2024) By Type

Table 43: South America Market Volume (K) (2020-2024) By Application

Table 44: Middle East & Africa Market Volume (K) (2020-2024) By Country

Table 45: Middle East & Africa Market Volume (K) (2020-2024) By Type

Table 46: Middle East & Africa Market Volume (K) (2020-2024) By Application

Table 47: Global Amaranth(E123) Market Revenue (USD Million) And Market Share (%) Of Key Manufacturers (2024)

Table 48: Global Amaranth(E123) Market: Profiled Players Head Office And Area Served

Table 49: Key Players Global Amaranth(E123) Market:

Table 50: Mergers & Acquisitions, Expansion Plans

Table 51: Sensient Cosmetic Technologies Basic Information And Sales Area

Table 52: Sensient Cosmetic Technologies. Products Portfolio

Table 53: Vidhi Dyestuffs Basic Information And Sales Area

Table 54: Vidhi Dyestuffs. Products Portfolio

Table 55: Vivify Basic Information And Sales Area

Table 56: Vivify. Products Portfolio

Table 57: Zhejiang Dragoi Colour Technology Basic Information And Sales Area

Table 58: Zhejiang Dragoi Colour Technology. Products Portfolio

Table 59: Global Market Value (USD Million) (2025-2032) By Type

Table 60: Global Market Share (%) By Type (2032)

Table 61: Global Market Value (USD Million) (2025-2032) By Application

Table 62: Global Market Share (%) By Application (2032)

Table 63: Global Market Volume (K) (2025-2032) By Type

Table 64: Global Market Share (%) By Type (2032)

Table 65: Global Market Volume (K) (2025-2032) By Application

Table 66: Global Market Share (%) By Application (2032)

Table 67: Global Amaranth(E123) Market Value (USD Million) By Region

Table 68: Global Amaranth(E123) Market Share (%) By Region (2025-2032)

Table 69: North America Market Value (USD Million) (2025-2032) By Country

Table 70: North America Market Value (USD Million) (2025-2032) By Type

Table 71: North America Market Value (USD Million) (2025-2032) By Application

Table 72: Europe Market Value (USD Million) (2025-2032) By Country

Table 73: Europe Market Value (USD Million) (2025-2032) By Type

Table 74: Europe Market Value (USD Million) (2025-2032) By Application

Table 75: Asia Pacific Market Value (USD Million) (2025-2032) By Country

Table 76: Asia Pacific Market Value (USD Million) (2025-2032) By Type

Table 77: Asia Pacific Market Value (USD Million) (2025-2032) By Application

Table 78: South America Market Value (USD Million) (2025-2032) By Country

Table 79: South America Market Value (USD Million) (2025-2032) By Type

Table 80: South America Market Value (USD Million) (2025-2032) By Application

Table 81: Middle East & Africa Market Value (USD Million) (2025-2032) By Country

Table 82: Middle East & Africa Market Value (USD Million) (2025-2032) By Type

Table 83: Middle East & Africa Market Value (USD Million) (2025-2032) By Application

Table 84: Global Amaranth(E123) Market Volume (K) By Region

Table 85: Global Amaranth(E123) Market Share (%) By Region (2025-2032)

Table 86: North America Market Volume (K) (2025-2032) By Country

Table 87: North America Market Volume (K) (2025-2032) By Type

Table 88: North America Market Volume (K) (2025-2032) By Application

Table 89: Europe Market Volume (K) (2025-2032) By Country

Table 90: Europe Market Volume (K) (2025-2032) By Type

Table 91: Europe Market Volume (K) (2025-2032) By Application

Table 92: Asia Pacific Market Volume (K) (2025-2032) By Country

Table 93: Asia Pacific Market Volume (K) (2025-2032) By Type

Table 94: Asia Pacific Market Volume (K) (2025-2032) By Application

Table 95: South America Market Volume (K) (2025-2032) By Country

Table 96: South America Market Volume (K) (2025-2032) By Type

Table 97: South America Market Volume (K) (2025-2032) By Application

Table 98: Middle East & Africa Market Volume (K) (2025-2032) By Country

Table 99: Middle East & Africa Market Volume (K) (2025-2032) By Type

Table 100: Middle East & Africa Market Volume (K) (2025-2032) By Application

Table 101: Research Programs/Design For This Report

Table 102: Key Data Information From Secondary Sources

Table 103: Key Data Information From Primary Sources

FAQs

1. What is the current Amaranth(E123) market size?

The Amaranth(E123) market size reached approximately USD 1.15 billion in 2023, driven by expanding applications in confectionery, beverages, and cosmetics. The valuation reflects robust demand for natural‑derived colorants across North America, Europe, and emerging Asian markets.

2. What is the projected growth rate for the Amaranth(E123) market?

Analysts forecast a compound annual growth rate of 6.2 % between 2024 and 2032, pushing the market toward USD 1.9 billion by 2032. Growth is anchored in clean‑label trends, regulatory approvals, and rising consumer preference for plant‑based hues.

3. Which factors are driving the Amaranth(E123) market expansion?

Key drivers include heightened demand for natural colorants, stricter synthetic dye regulations, increasing clean‑label labeling, and expanding functional food segments. Moreover, technological advances in extraction improve cost efficiency, encouraging broader adoption across food‑service and personal‑care industries.

4. What challenges could impede the Amaranth(E123) market growth?

Challenges encompass supply‑chain volatility of raw amaranth seeds, price sensitivity in price‑competitve markets, potential allergen concerns, and fragmented regulatory frameworks across regions. Additionally, competition from alternative natural pigments may limit market share gains.

5. Which regions currently lead the Amaranth(E123) market?

North America remains the largest consumer, propelled by stringent FDA guidelines favoring natural dyes. Europe follows closely, driven by EU clean‑label policies. Rapid adoption is emerging in Asia‑Pacific, especially China and India, where food‑colorant demand is expanding.

6. Who are the top companies operating in the Amaranth(E123) market?

Leading players include Sensient Technologies, Chr. Hansen, Givaudan, Naturex (now part of Givaudan), and Archer Daniels Midland. These firms invest heavily in R&D, strategic acquisitions, and sustainability initiatives to strengthen their foothold in the natural colorant space.

7. What future opportunities exist for the Amaranth(E123) market?

Opportunities arise from personalized nutrition trends, functional beverage formulations, and biodegradable packaging inks. Emerging markets seek plant‑based color solutions for halal and kosher certifications, while collaborations with biotech firms aim to develop high‑yield, low‑cost amaranth pigment strains.

8. How is technology influencing the Amaranth(E123) market?

Advanced extraction methods such as supercritical CO₂ and enzymatic hydrolysis boost pigment yield and purity, reducing processing costs. Digital supply‑chain platforms improve traceability, while AI‑driven formulation tools accelerate product development cycles for food manufacturers.

9. What is the regulatory landscape affecting Amaranth(E123)?

In the United States, the FDA lists Amaranth(E123) as a permitted food color under specific usage limits. The EU permits it as a food additive (E123) with defined maximum levels, while several Asian regulators are currently reviewing its status.

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Amaranth(E123) Market 2026: Primary Research + Expert Analysis

Market Snapshot

Amaranth(E123) Market Overview

Report Overview

Market Dynamics

Market Segmentation

Regional Insights

Competitive Landscape

Market Ecosystem

Recent Industry Insights

Analyst Overview

Amaranth(E123) Segmentation

Amaranth(E123) Segmentation by Geography

Table of Contents

Table of Contents

List of Figures

List of Tables

FAQs

1. What is the current Amaranth(E123) market size?

2. What is the projected growth rate for the Amaranth(E123) market?

3. Which factors are driving the Amaranth(E123) market expansion?

4. What challenges could impede the Amaranth(E123) market growth?

5. Which regions currently lead the Amaranth(E123) market?

6. Who are the top companies operating in the Amaranth(E123) market?

7. What future opportunities exist for the Amaranth(E123) market?

8. How is technology influencing the Amaranth(E123) market?

9. What is the regulatory landscape affecting Amaranth(E123)?

Methodology

Step 1 - Selecting Representative Samples from the Population

Step 2 - Methods for Estimating Market Size (Value, Volume & Price*)

Step 3 - Information Sources

📘 Direct Research

📚 Indirect Research

Step 4 - Data Validation & Triangulation

Market Snapshot

Amaranth(E123) Market Overview

Report Overview

Market Dynamics

Market Segmentation

Regional Insights

Competitive Landscape

Market Ecosystem

Recent Industry Insights

Analyst Overview

Amaranth(E123) Segmentation

Amaranth(E123) Segmentation by Geography

Table of Contents

Table of Contents

List of Figures

List of Tables

FAQs

1. What is the current Amaranth(E123) market size?

2. What is the projected growth rate for the Amaranth(E123) market?

3. Which factors are driving the Amaranth(E123) market expansion?

4. What challenges could impede the Amaranth(E123) market growth?

5. Which regions currently lead the Amaranth(E123) market?

6. Who are the top companies operating in the Amaranth(E123) market?

7. What future opportunities exist for the Amaranth(E123) market?

8. How is technology influencing the Amaranth(E123) market?

9. What is the regulatory landscape affecting Amaranth(E123)?

Methodology

Step 1 - Selecting Representative Samples from the Population

Step 2 - Methods for Estimating Market Size (Value, Volume & Price*)

Step 3 - Information Sources

📘 Direct Research

📚 Indirect Research

Step 4 - Data Validation & Triangulation