The Alternative Medicines and Therapy market encompasses non-conventional healthcare practices such as herbal remedies, acupuncture, Ayurveda, and homeopathy, addressing a growing demand for complementary and integrative health solutions. Relevant to both developed and emerging economies, this industry reflects a paradigm shift toward patient-centric, holistic healthcare. The Alternative Medicines and Therapy market size reached $138.4 billion in 2025, driven by rising consumer interest in natural therapies, regulatory approvals for traditional medicines, and integration with mainstream healthcare systems. With a projected CAGR of 8.7% (2026–2033), the market is poised for robust industry expansion, supported by advancements in digital health, telemedicine, and personalized wellness trends.